Watches of Switzerland's US Sales Increase Despite Tariffs
Watches of Switzerland, a retailer based in Leicester, reported a 20% rise in US sales despite the tariffs implemented this summer. The company's group revenue reached £845 million for the six months ending October 26, representing a 10% increase at constant currency terms.
US Revenue Contribution
During this period, the US market contributed £409 million to the company's revenue.
Impact of Tariffs
The Trump administration imposed a 39% tariff on Swiss watch imports in August 2025.
Additional Information
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Author's summary: Despite a 39% tariff on Swiss watches introduced by the US in August 2025, Watches of Switzerland experienced a 20% growth in US sales, indicating resilience in the market.