The Diageo share price has fallen again after a disappointing first-quarter report, leaving many investors questioning whether the FTSE 100 company can recover its footing. The group’s shares have now dropped to a 10-year low, an unexpected setback for a firm once seen as one of the steadiest blue-chip names.
In his earlier commentary, Harvey Jones noted the ongoing slide, quipping that the Diageo (LSE: DGE) share price was “driving him to drink.” Following the latest update, he joked that “now it’s a double.” The sentiment echoes mounting investor frustration as each quarterly update brings new disappointments.
In Thursday’s (6 November) update, Diageo cut its full-year guidance, pointing to challenges including reduced demand for Chinese white spirits and slowing sales growth in North America. The company now expects organic net sales for 2026 to remain flat or slightly lower, while operating profit growth is projected to reach only the low-to-mid single digits.
“Investors don’t need talk, they need results.”
These words capture the market’s reaction as shares fell a further 2.7% following the announcement. Interim Chief Executive Nik Jhangiani attempted to calm concerns, speaking about tighter cost control, efficiency initiatives, and modest gains in Europe. However, his remarks were viewed by analysts as lacking concrete detail.
The board is targeting $625 million in cost reductions to help generate $3 billion in free cash flow. While the goals are ambitious, achieving them will be difficult without stable long-term leadership. Diageo has been operating under an interim CEO since Debra Crew’s departure in July, and a permanent replacement is yet to be confirmed.
Until a strong management team is established, the company may struggle to reverse its declining performance and restore investor confidence. Stability at the top could prove essential in charting a turnaround.
Author’s summary: Diageo faces mounting pressure after slashing forecasts, struggling sales, and leadership uncertainty, leaving investors doubtful about the stock’s near-term recovery prospects.