The Matcha Phenomenon
Matcha, a Japanese green tea, has become a popular drink among various demographics, evolving from a niche favorite to a universally enjoyed beverage.
With its proliferation on the internet, matcha has gone beyond its intended scope, becoming a
test of masculinityand a focus of women's health research, showcasing the influence of social media.
Initially, the matcha latte, with its sweet and creamy flavor, was associated with a mostly female consumer base, highlighting the impact of consumerism and social media on the drink's popularity.
Author's summary: Matcha's popularity reveals gender stereotypes and consumerism.
- Matcha's growing popularity among various racial and age demographics
- Influence of social media on the drink's popularity
- Association with a sweet, creamy flavor and mostly female consumer base