Industry Unites for AI-Driven Programmatic Future
The AdCP framework aims to standardize AI-driven programmatic advertising, similar to OpenRTB's impact on real-time bidding.
AdCP's creation demonstrates AI's growing role in the advertising industry, extending beyond data analysis and campaign optimization into media planning, negotiation, and buying.
AdCP is intended to create “a bridge between today’s programmatic ecosystem and the emerging agentic future” by “building a common language for AI agents across the advertising ecosystem”
This common language will enable AI agents to work with existing systems, gradually creating new transactional protocols.
Author's summary: Industry players unite for AI-driven programmatic future.