Hyperpure Revenue Falls 31% as Blinkit Shifts to Own Inventory
Hyperpure's Q2FY26 revenue dropped 31% year-on-year and 55% quarter-on-quarter due to Blinkit's transition to an inventory-led model.
- Revenue declined to Rs 1,023 crore in Q2FY26.
- Blinkit shifted to an inventory-led model, impacting non-restaurant business.
Akshant Goyal, CFO of Eternal, said, "We have transitioned most of the business to an own-inventory model, barring a few categories where we don’t plan to own inventory as of now for various reasons."
Blinkit has nearly completed the shift to inventory ownership, with 80% of net order value in quick commerce on its own inventory in Q2FY26, expected to reach 90% in the next quarter.
Author's summary: Hyperpure's revenue declines due to Blinkit's shift.