Why foods like Dubai chocolate go viral

Why Dubai Chocolate Goes Viral

Psychologists break down how the treat delights our brain and our tastebuds.

Dubai chocolate, created by Fix Dessert Chocolatier in 2021, is a dessert that originated in the United Arab Emirates. It is also known as the "Can't Get Knafeh Of It" bar in its country of origin.

The popularity of Dubai chocolate has contributed to the high price of pistachios, which is unlikely to decrease in the near future.

Regardless of its name, Dubai chocolate generally involves a milk chocolate casing filled with creamy pistachio-tahini paste and a phyllo-like shredded pastry called kadayif.

Author's summary: Dubai chocolate's unique ingredients and taste delight our brain and tastebuds.

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Popular Science Popular Science — 2025-10-17