Douglas Dulgarian coined the phrase "Disney bread" to describe food that doesn't taste commercial. This phrase is mentioned in the song 'trainers' from They Are Gutting a Body of Water's new album LOTTO, highlighting the awareness that music can also sound uncommercial, even when it's free.
As a pioneering band in modern shoegaze, They Are Gutting a Body of Water could have capitalized on a watered-down version of their sound, especially with their first LP on ATO Records. However, they chose not to shroud their music in artificial layers and instead opted for meaningful lyrics.
They could capitalize on a fantastical, watered-down version of a sound that’s only getting more popular.
Author's summary: They Are Gutting a Body of Water's new album LOTTO is a standout in modern shoegaze.