White Castle Introduces the "Castle of Tomorrow" Prototype
At 104 years old, White Castle is innovating with its own version of the restaurant of the future. The iconic burger chain unveiled its "Castle of Tomorrow" near downtown Columbus, Ohio.
The modernized restaurant features bright lighting, high ceilings, and an open layout. A dedicated mobile order pickup window reduces congestion at the front counter for walk-in guests.
- Double drive-thru for efficient service
- "Hospitality doors" for direct meal delivery to customers' cars
- A kitchen designed for maximum efficiency
No direct quote available in the text.
Author's summary: White Castle innovates with a new prototype restaurant.