Irish Whiskey Makers Target Mexico's Growth Potential
Representatives of the Irish Whiskey Association (IWA) visited Mexico, seeing it as a market with "incredible scope for growth."
The IWA promotes links between Ireland and Mexico, the 15th-largest economy in the world, with a population of 130 million and a growing middle class.
Mexico has "incredible scope for growth" due to its strong spirits tradition and natural affinity with Ireland.
- Mexico's growing middle class and spirits tradition make it a "bright opportunity" for Irish whiskey makers.
- Mexico City's Handshake Speakeasy was named the World's Best Bar in 2024, boosting the country's reputation as a cocktail capital.
The IWA views Mexico as a key market for growth, driven by its population and cultural ties with Ireland.
Author's summary: Irish whiskey makers target Mexico's growing market.