Lysol Taps Snooki for Social Campaign
Lysol, owned by Reckitt, is promoting its Lysol Air Sanitizer through social videos that advise consumers on coping with loved ones' odorous passions.
The campaign, featuring Snooki, marks a shift from the product's 2023 launch strategy, which highlighted its EPA approval to kill 99.9% of airborne viruses and bacteria.
Scent Can’t Sanitize
was the tagline used during the launch. According to Mintel, household cleaner products sales increased by 2.7% from 2023 to 2024.
- COVID-19 pandemic concerns drove a spike in household cleaning and disinfectant sales.
- Consumer attitudes are changing, with sales increasing at a more modest rate.
Author's summary: Lysol launches social campaign with Snooki.