With the growing awareness of web browser privacy, many people rely on private browsing modes, such as Incognito in Google Chrome.
However, the level of security provided by these modes depends on the browser being used, and it's not a guarantee of complete protection.
pretending that it doesn't matter will result in obnoxious advertising at best, and a compromised device or identity at worst
In reality, private browsing modes are not a "bulletproof shield" and should not be relied upon as the sole means of protecting your data.
The consequences of weak privacy can be severe, ranging from annoying ads to compromised devices or identities.
Awareness of browser privacy has increased significantly over the past decade, with many browser makers promoting their privacy features.
Author's summary: Private browsing modes are not foolproof.