Fender's new American Professional Classic collection demonstrates why the brand’s internal struggle remains one worth having.
Published: 15 Oct 2025, Last Updated: 16 Oct 2025. Every product is carefully selected by editors and experts.
A week in Tokyo with Fender for its Fender Experience 2025 event showcased the brand's conflict as part of its identity.
Something that struck me as I wandered around the enormous Fender Flagship Tokyo store, inspecting countless variations of the firm’s iconic instruments across its four floors, is the conflict that’s an intrinsic part of Fender’s identity.
Author's summary: Fender's internal conflict is showcased in its new collection.