Taylor Thomson: The Revenue Leader Who Refuses to Say It's Not in Salesforce, It Doesn't Exist
Taylor Thomson, Head of Finance at WITHIN, emphasizes the importance of customer relationship management, stating:
I live and die by Salesforce. I am not unique in that way, but I am. I’m the annoying person that’s like if it’s not in Salesforce, it doesn’t exist.He believes that strict adherence to CRM discipline is crucial, and his approach has led to $7.6 million in revenue growth.
Thomson's philosophy is centered around the idea that
data hygiene creates competitive advantage.By implementing systematic tracking and maintaining data rigor, WITHIN has developed comprehensive revenue models and dashboards, resulting in operational excellence and strategic decision-making.
The outcome of Thomson's approach has been significant, with the firm expanding from $250,000 contracts to enterprise engagements exceeding $1.8 million.
Author's summary: Taylor Thomson's strict CRM approach drives revenue growth.