Harrogate Spring Water Changes Advertising Strategy
Harrogate Spring Water has stopped using the strapline 'since 1571' after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.
The presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.
The ASA's decision came after a complaint from the Pinewoods Conservation Group (PCG). Harrogate Spring Water was actually founded in 2002, not in 1571 when the spring water was first recognized as special by William Slingsby.
Author's summary: Harrogate Spring Water stops using misleading strapline.
- Company: Harrogate Spring Water
- Strapline: 'since 1571'
- Founded: 2002
- Complaint from: Pinewoods Conservation Group (PCG)