WPP and Google Extend Partnership
WPP and Google have announced a five-year expansion of their partnership to advance cloud and AI technology in marketing.
The collaboration aims to revolutionize how brands approach integrated creative, production, and media. The expanded partnership includes a $400 million spending commitment from WPP for Google technologies.
“I’m incredibly excited about how our new and evolved partnership with Google will redefine what’s possible for our clients.” - Cindy Rose, CEO of WPP
The spend will go towards WPP’s efforts to infuse AI into its services through WPP Open, its AI platform for marketing.
Author's summary: WPP and Google expand partnership to boost AI-driven marketing.