Hocco Ice Cream and Haldiram’s Launch India’s First Barfi Ice Cream
The collaboration introduces Barfi Ice Cream and brings in Maame Khan, blending heritage and innovation.
Ahmedabad: This Diwali, Hocco Ice Cream and Haldiram’s have teamed up for a festive indulgence with the launch of Barfi Ice Cream.
The "Cooler Together" Campaign
The collaboration, launched under the “Cooler Together” campaign, is designed to celebrate heritage, innovation and togetherness.
- The Barfi Ice Cream has merged the nostalgic appeal of traditional Indian mithai with the Hoccos’ creamy ice cream.
- This treat is available in Orange Barfi and Milk-Cake Barfi flavours, packaged in a premium gifting-ready cube format designed for festive celebrations.
The campaign celebrates heritage and innovation, highlighting narratives that are both culturally resonant and contemporarily toned.
Featuring folk maestro Maame Khan, the campaign offers multiple touchpoints for consumer engagement in terms of creative storytelling and music collaborations.
Author's summary: Hocco Ice Cream and Haldiram’s launch Barfi Ice Cream in India.