More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Gen Z Canadians Feel Pressured to 'Fake' Financial Stability

Gen Z is anxious about their finances and feeling conflicted and under pressure to keep up appearances despite struggling with rising costs and low income.

A new TD survey reveals that more than half of Gen Z (53%) respondents feel compelled to maintain a successful image on social media, while nearly two in three (65%) believe they’re falling behind their peers financially.

“Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty,”
said Kristy Irwin, Product Group Owner, Youth & Student.

Author's summary: Gen Z Canadians struggle with financial insecurity.

more

Cantech Letter Cantech Letter — 2025-10-14