Titan OS Partners with Tubi for Exclusive UK Ad Sales
Titan OS has secured a UK deal to sell Tubi's pre-roll and mid-roll ad inventory across connected TV, granting exclusive access to the streamer's premium AVOD slots.
The partnership makes Titan OS the exclusive sales partner for Tubi's UK CTV inventory, with campaigns managed by its in-house team and SSP partners. The companies will also combine data from Tubi and Titan OS-powered Philips and JVC TVs to target and measure campaigns.
Tubi says it now reaches over 100 million monthly active users globally and launched in the UK in 2024.
Titan OS views the partnership as a way to "unlock the full potential of AVOD," while Tubi believes the arrangement keeps its audiences "100% addressable" for advertisers.
- Titan OS is now a key UK gateway to Tubi's ad supply on CTV.
- The partnership extends Titan OS's role as a data-led sales house for third-party streaming inventory.
Author's summary: Titan OS partners with Tubi for UK ad sales on CTV.