Australia’s A-League Women’s competition is struggling to stay afloat despite the momentum gained after the Women’s World Cup. The league faces severe financial challenges, increasing mental health concerns among players, and the reality that many must work second jobs to survive.
Reports indicate that most players earn wages far below a sustainable living standard. This situation forces athletes to balance football with part-time work or study, undermining their recovery and performance. Calls for better investment from Football Australia and the Australian Professional Leagues (APL) have grown louder, but tangible action remains unclear.
“The Women’s World Cup was supposed to propel women’s football into a new stratosphere — so why is the A-League failing so badly?”
This sentiment reflects the frustration shared by fans and players alike who expected lasting growth after the tournament’s success.
Low salaries and unstable conditions contribute to widespread mental health issues. Players report stress from financial insecurity and the emotional toll of trying to maintain professional standards without adequate institutional backing. With limited access to professional mental health support, many are left to manage on their own.
Experts argue that without immediate structural intervention — including fair pay, media visibility, and marketing support — the league risks decline. The failure to capitalize on the post-World Cup enthusiasm could set women’s football in Australia back years.
“If Football Australia doesn’t intervene soon, the women’s game could lose a generation of talent.”
The A-League Women’s faces a crisis of funding, mental health, and sustainability, revealing deep structural problems that threaten the progress of women’s football in Australia.