Multimodal Wellness as a Revenue Growth Strategy
The line between health and hospitality has blurred over the past two decades, and by 2025 the overlap is presenting some exciting and highly lucrative opportunities for hotels.
Guests no longer see hotels as simply a place to sleep; they increasingly expect wellness options ranging from ice baths and red-light therapy to nutritious menus and fitness programming.
For operators, this isn’t just about lifestyle; it’s about loading new experiences into CRM (customer relationship management) or CDP (customer data platform) systems so that wellness becomes measurable, repeatable and revenue-driving.
Skeptics may say wellness has little relevance to their property. But it’s quickly becoming one of the most effective ways to stand out in a crowded market.
Author summary: Hotels benefit from wellness options.