ELF's Focus on Hailey Bieber's Brand Rhode
Hailey Bieber's makeup brand, Rhode, was a major point of discussion during ELF Beauty's second-quarter earnings call in 2026. The brand was referenced 52 times throughout the call, reflecting ELF's enthusiasm following their recent acquisition.
Acquisition Details and Financial Impact
ELF acquired Rhode in August, in a deal valued up to $1 billion contingent on the brand meeting certain performance targets. This quarter marked the first earnings period since the acquisition.
Rhode's Sales Performance
Rhode achieved $110 million in net sales during this quarter, surpassing the $103 million it generated in the entire first half of the year. This strong performance was driven partly by Rhode's September launch in Sephora's North American stores, which became the largest release in Sephora's history in the region.
Executive Praise for Rhode's Growth
"I've been in the consumer space 34 years and continue to be blown away by what Hailey and her team are building," said ELF Beauty CEO Tarang Amin during the call.
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Author's summary: ELF Beauty’s earnings call revealed strong enthusiasm for Hailey Bieber’s Rhode, highlighting its record sales and significant growth since acquisition.