West Coast Eagles Secure Four-Year Sponsorship with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, becoming a Platinum Partner for the club’s AFL, AFLW, and Wheelchair football teams. This deal is Allianz's first major sports sponsorship in Western Australia, reflecting their commitment to expanding community programs nationwide.
Club’s Perspective on the Partnership
West Coast Eagles CEO Don Pyke said, “Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.”
He added that Allianz’s support will strengthen the football programs across all teams and boost the club's wider community initiatives.
Branding and Partnership Details
- Allianz branding will feature on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will become the shorts partner for the AFLW team and a major partner for the Wheelchair team.
Community Initiative Launch
The partnership will kick off with a joint community project supporting Foodbank WA’s Give a Feed appeal, which supplies Christmas food hampers to families in need across Western Australia. Allianz will sponsor 1,000 hampers, with Eagles players and staff volunteering to help deliver them before Christmas.
Managing director Richard Feledy said, “Allianz has a long history of supporting sport and promoting the power of sport in uniting communities.”
Author’s summary: The West Coast Eagles’ new partnership with Allianz Australia promises to enhance team programs and community outreach, highlighting shared values and a unified commitment to social support.