Alison Roman has brought her beloved Bloomville corner shop and its pantry gems to the Lower East Side. Her upstate grocery-café, First Bloom, is open now through November 30 at Casetta, a cozy wine bar located at 61 Hester Street.
First Bloom opened last year in a former Table on Ten space and quickly gained a reputation as a tiny, personality-driven “shoppy shop”—part pantry, part country store, part “wow, I did not know I needed this tin of sardines but here we are.”
Roman told Feed Me’s Emily Sundberg she’s “equal parts thrilled, excited and nervous to have a brick-and-mortar location in the city.”
This pop-up offers New Yorkers a taste of Bloomville without needing to take the Metro-North train upstate.
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Alison Roman’s First Bloom pop-up on the Lower East Side brings the charm and unique pantry finds of her Bloomville shop to NYC for a limited time.