Lorraine Kelly Critiques John Lewis Christmas Advert
ITV presenter Lorraine Kelly shared her opinion on the new John Lewis Christmas advert during her show, expressing disappointment with the festive clip.
Overview of the Advert
This year's advert features a father receiving a nostalgic gift from his teenage son—a vinyl record of Alison Limerick's 1990s hit "Where Love Lives." The father is transported back to his youth, reliving memories of raving and his son's early moments. The advert concludes with the tagline:
"If you can’t find the words, find the gift."
Lorraine Kelly's Reactions
At the start of her show, Lorraine said:
"The countdown to Christmas is officially on. We are revealing the inspiration behind John Lewis' emotional festive advert."
However, she quickly expressed her reservations:
"When are they going to do one that's just happy and lovely and celebratory but there you go."
Later, she added:
"We were saying it's the music that gets to you. Wasn't very Christmassy I have to say. I want jingle bells, I want Santa, I want Rudolph, I want noise, I want happiness."
She also noted:
"It's a bit too soon. Get November 5th, Bonfire Night, out of the way. It's a bit too soon."
Viewer Reactions
Some viewers shared similar sentiments, describing the advert as "boring" and "not very Christmassy."
Summary: Lorraine Kelly criticized the John Lewis Christmas advert for lacking traditional festive cheer, calling for a more joyful and celebratory approach.