MSNBC Begins 'MS NOW' Rebrand, Breaks New Spots

MSNBC Rebrands as 'MS NOW' and Launches New Advertising Campaign

MSNBC is rebranding to MS NOW and has initiated a new advertising campaign titled "We The People," timed to coincide with higher viewership during election day.

Promotional Content Features Key Personalities

Additional Information on Campaign and Access

"In one 60-second spot called “Human Family,” Maddow reads the preamble to the U.S."

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Author's Summary

MSNBC's rebranding to MS NOW includes a new campaign featuring prominent figures, leveraging election day viewership, and offering exclusive content for subscribers.

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MediaPost MediaPost — 2025-11-05