Dwayne Johnson’s The Smashing Machine is available on digital platforms before its streaming debut. Despite not performing strongly at the box office, the film is preparing for a broader audience via digital and streaming services.
This biopic about Mark Kerr, directed by Benny Safdi, stars Johnson as the renowned MMA fighter. The cast also includes Emily Blunt, Dawn Staples, Ryan Bader, and others. The film received a standing ovation at the Venice Film Festival and earned high praise from critics.
"A24’s strategy is clear: they want to capitalize on Johnson’s global fanbase and the movie’s festival acclaim to spark interest."
The Smashing Machine’s available digital release offers fans a convenient way to experience the film despite its initial theatrical reception.
Author’s summary: The Smashing Machine, starring Dwayne Johnson, premieres on digital platforms before streaming, leveraging festival acclaim and Johnson’s popularity to reach a wider audience.