Diageo (LSE:DGE) shares have recently experienced noticeable fluctuations, drawing increased interest from investors following several months of mixed performance. Many market participants are reassessing the company's long-term potential.
Over the past year, Diageo’s share price has fallen by nearly 30%. Although a modest rebound has occurred in recent weeks, it has not been sufficient to offset earlier declines in 2024. The company’s total shareholder return for the year stands at -18.8%, reflecting ongoing uncertainty as investors weigh growth challenges and evolving market risks.
“The 1-year total shareholder return sits at -18.8%, which underscores that momentum remains muted as investors continue to weigh a mix of growth concerns and evolving risks.”
Current discussions among analysts raise the key question: Is Diageo undervalued at its current price, or has the market already priced in its future prospects? With the share price at £17.98 compared to an estimated fair value of £23.48, the valuation gap has become a focal point of investor attention.
In response, Diageo is strengthening its strategy of premiumization and expanding across categories such as tequila and ready-to-drink beverages. These moves aim to harness the growing demand for high-end products and capitalize on consumer spending in both emerging and mature markets.
Diageo’s falling share price and persistent valuation gap suggest cautious investor sentiment, even as the company bets on premium products and global category expansion.