GWI Integrates with Anthropic's AI Assistant
UK-based consumer research business GWI has agreed to integrate with AI company Anthropic's chatbot, Claude.
The agreement allows GWI users to access insights within their chats with Claude, connecting GWI's Model Context Protocol (MCP) to the AI chatbot.
By bringing GWI's data to Claude, we're giving every user instant access to accurate, reliable, trustworthy data.
This integration enables Claude to use audience data in its output, ahead of data scraped from other sources.
GWI plans to connect its data to other popular AI agents, including ChatGPT, in the future.
Author's summary: GWI integrates with Anthropic's AI assistant Claude.
- GWI: consumer research business
- Anthropic: AI company
- Claude: AI chatbot
- Model Context Protocol (MCP): GWI's protocol
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