Comment | What the art market doesn’t allow, branded content does for Tom Sachs

Tom Sachs and the Art Market

According to Tom Sachs, "The conventional museum-gallery-collector pipeline known as ‘the Art World’ isn’t the most important thing about art."

The rules of artist representation are changing in today's experimental market. Recently, an email announcement from a US public relations firm revealed that Tom Sachs is now represented by The Lede Company, an "agency representation".

The conventional museum-gallery-collector pipeline known as ‘the Art World’ isn’t the most important thing about art.

Notably, Thaddaeus Ropac will continue to represent Tom Sachs for all gallery and fine art inquiries, a relationship that has been in place since 1998.

Author's summary: Tom Sachs explores new representation.

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The Art Newspaper The Art Newspaper — 2025-10-31

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