Zwift Extends Tour de France Femmes Sponsorship
Zwift has announced a four-year extension of its title sponsorship of the Tour de France Femmes, supporting the event through 2029.
The Tour de France Femmes avec Zwift continues to break records and exceed even our own expectations - Marion Rousse, race director
The agreement continues a long-term partnership with organisers ASO, which began with the inaugural Tour de France Femmes avec Zwift in 2022.
This is much more than a sponsorship for Zwift, it’s a part of our identity, underpinned by our mission to make more people, more active, more often - Eric Min, Zwift CEO and co-founder
- Zwift's sponsorship supports the event through 2029
- Partnership with ASO continues from 2022
- Goal to increase women's participation in cycling
Author's summary: Zwift extends sponsorship of Tour de France Femmes through 2029.
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