Elon Musk's Politics and Tesla's Customer Base
Before 2022, Tesla was a leading electric car manufacturer and a favorite among eco-conscious consumers.
However, after Elon Musk's purchase and transformation of Twitter, his campaign with Donald Trump, and his involvement with DOGE, some long-time Tesla owners began to apologize for his politics.
A Yale working paper aimed to quantify the impact of Musk's extracurricular activities on Tesla's sales, finding that they may have resulted in one million lost sales.
Those bumper stickers, his role in DOGE, and all the headlines made us suspect Elon's political activities might be having an impact on Tesla's sales.
As Michael Jordan once said,
Republicans buy sneakers too, highlighting the potential risks of alienating customers due to political affiliations.
The question remains whether Elon Musk's politics are driving away Tesla's customers, with some owners even creating bumper stickers that read
I bought this car before I knew Elon was crazy.
Author's summary: Elon Musk's politics may have cost Tesla one million sales.
- Tesla's sales potentially affected by Elon Musk's politics
- One million lost sales estimated in a Yale working paper
- Long-time Tesla owners apologizing for Musk's politics
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