Lululemon Joins NFL Roster, Chasing a Comeback Season
The athleisure brand teams up with all 32 football teams as it tries to re-energize its struggling U.S. market.
“True NFL fans wear their pride,” said Celeste Burgoyne, president of the Americas and global guest innovation, in the announcement.
Lululemon is taking its yoga roots to the gridiron, becoming the latest apparel brand to partner with the National Football League, rolling out a new collection of apparel and accessories for men and women, featuring signature marks from all 32 teams.
Author's summary: Lululemon partners with NFL teams.
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