Why We Must Work Together for a Balanced Drinking Culture
Moderation in alcohol consumption is a trend that’s here to stay. Alcohol has been enjoyed in societies for thousands of years, playing a role in celebrations and gatherings across the world.
While misuse continues to cause harm, it’s encouraging to see that, according to World Health Organization data, trends are moving in the right direction. Consumers are better informed and increasingly aware of the benefits of moderation.
Diageo, founded in 1997, has a legacy of building and sustaining exceptional brands that resonate across generations and geographies, including iconic names such as Guinness and Johnnie Walker, as well as modern innovations like Tanqueray 0.0.
Consumers are better informed and increasingly aware of the benefits of moderation.
Author's summary: Collaboration for balanced drinking culture.
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