Nike's Motorised Sneaker Project
Under new leadership, Nike is pushing the boundaries of footwear with radical innovation, including motorized shoes.
Nike's design chief, Phil McCartney, is leading an "epic" reinvention, focusing on breakthrough performance tech rather than retro releases.
The sports giant is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster.
Nike's mantra "Just Do It" is being taken to the next level, promising to push the very nature of footwear itself.
- Motorised shoes could change how we walk, run and think about athletes' gear.
- Nike is shifting focus from lifestyle retro releases to cutting-edge sports technology.
Nike's urgency to innovate comes amidst slipping revenues and fierce competition.
Author's summary: Nike innovates with motorised sneakers.