How to Source the Best Material for Phone Case Success
The phone case market has become highly competitive, with thousands of sellers offering similar products at low margins.
To stand out, it's necessary to rethink the product and its components, as material choice is crucial for brand perception and customer loyalty.
Material choice isn't just a manufacturing detail; it's the foundation of how consumers perceive your brand's quality, justify your pricing, and decide whether to return for future purchases.
Premium materials can command higher prices and build brand equity, turning one-time buyers into loyal customers.
However, many businesses neglect strategic material sourcing, instead defaulting to available suppliers rather than choosing materials that align with their brand positioning.
Author's summary: Sourcing the right material is key to phone case success.