Now the loony right turns its fire on the poppy appeal
Former minister Esther McVey and actor Laurence Fox have joined critics claiming that the Royal British Legion has become “woke”. The organisation, famous for its annual poppy appeal supporting veterans and service members, is now the latest target in Britain’s culture wars.
Criticism from public figures
“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”
— Esther McVey
“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusion’s salary. I refuse to support it.”
— Laurence Fox
The Legion’s response
The Royal British Legion maintains that its diversity and inclusion role is essential to ensure that veterans from minority ethnic, LGBTQ+, and disabled communities feel supported. The organisation says these groups sometimes hesitate to seek help because they wrongly believe the Legion is not meant for them.
Public debate
The dispute reflects deeper divisions within the UK over inclusivity and how traditional institutions should adapt to social change, with critics accusing the Legion of political correctness and supporters defending its commitment to all who served.
Author’s summary
The controversy shows how debates over inclusion have reached even the most symbolic traditions, exposing ongoing tensions in Britain’s political culture.