Maserati Celebrates Honor of Kings' 10th Anniversary in Chengdu
Recently in Chengdu, China, Maserati made a remarkable entrance by joining the 10th anniversary festivities of the popular mobile game Honor of Kings, formerly known as League of Kings and often referred to as the "Chinese League of Legends."
Unique Collaboration Between Italian Luxury and Asian Gaming
This unexpected partnership between the Italian luxury car maker and one of Asia’s gaming giants led to a spectacular event showcasing three unique Maserati vehicles, each designed exclusively for the celebration.
Special Edition Vehicles Inspired by Game Characters
- The three Maseratis featured special liveries based on iconic characters from the game: 澜 (Lan), 暃 (Fei), and 铠 (Kai).
- These heroes’ distinct styles and personalities inspired the cars’ design themes and aesthetics.
Individual Models and Their Design Themes
- MC20 Cielo: Represented the spirit of the modern knight with an emphasis on power, elegance, and protection. Its carbon-fiber body, taut lines, and electrochromic glass roof symbolized a balance of light and shadow.
- GranTurismo: Embodied beauty and grace through flowing design, perfect proportions, and an interior combining leather and Alcantara materials, blending Italian luxury with Asian pop culture.
- Grecale Trofeo: Offered a blend of power and comfort, featuring wood, leather, and cutting-edge technology tailored for the urban adventurer.
The world of Honor of Kings, produced by Tencent, is a pillar of Chinese video game culture.
This collaboration highlights a fusion of distinct cultural elements, showcasing how luxury automotive design can intertwine with gaming culture to create unique, artistic expressions.
Author’s summary: Maserati’s special edition cars for Honor of Kings’ anniversary demonstrate a creative blend of Italian luxury and Chinese gaming culture, reflecting power, elegance, and modern urban lifestyle.