Government to Introduce Local Content Obligation for Streaming Services
Nearly 18 months after the original deadline passed, the Federal Government is progressing with new Australian content requirements for streaming platforms.
Upcoming Legislation Details
The proposed legislation will require streaming services with over one million Australian subscribers to allocate a minimum of 10% of their total Australian expenditure or 7.5% of their revenue toward producing new local drama, children’s programs, documentaries, arts, and educational content.
Background and Timeline
This initiative was first announced by Arts Minister Tony Burke in the National Cultural Policy, with a target implementation date of July 1, 2024. The announcement triggered extensive discussions involving streamers, free-to-air broadcasters, and various industry guilds.
By late 2023, the government sought industry opinions on two funding models: one based on revenue and another on expenditure. Although a Senate committee recommended prioritizing the introduction of these quotas, the initial deadline expired without enactment.
Factors Affecting the Delay
One key factor delaying progress was the Australia-United States Free Trade Agreement (AUSFTA). Interest in the issue was renewed recently when independent MP Zali Steggall presented the “Save Australian Stories” petition from Change.org in parliament.
“Save Australian Stories” petition presented by MP Zali Steggall highlights the importance of local content protection.
Summary
The government is now advancing legislation to enforce local content quotas on major streaming platforms, aiming to support Australian storytelling and cultural representation.