Fred Sirieix Stars in People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery launched its largest-ever seasonal campaign, featuring a festive TV advert crafted in-house and directed by Vince Peone through The Gate. The ad stars Davina McCall, Emma Willis, and Mike Wedderburn spreading holiday cheer with news of the brand’s biggest prize pot to date—£38.2 million.
Daring Skydiving Entrance
Fred Sirieix makes a memorable entrance with a dramatic skydive from the lottery’s iconic red blimp, asking viewers:
“Could your door be the winning one?”
The ad urges people to sign up before midnight on Sunday, 30 November.
Multi-Channel and Media Reach
The campaign peaks the weekend before the sign-up deadline by hijacking broadcaster continuity segments. Voiceover messages frame popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity, enhancing audience engagement.
Beyond TV, People’s Postcode Lottery teamed up with Goalhanger Podcasts to extend the campaign via the widely listened-to The Rest Is podcast series.
Summary
The campaign combines star power, daring stunts, and multi-platform reach to maximize sign-ups for the People’s Postcode Lottery’s festive draw and its record-breaking prize.
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